ANALYSIS- RAJESH EXPORTS
HIGHLIGHTS
1) The company is the largest exporter of gold jewellery from the country.
2) REL has set up the world's largest and the most modern and sophisticated jewellery manufacturing unit at White Field, Bangalore in the year 2002.
3) REL is the only Trading House which has been recognized by Government of India in the field of gold jewellery
4) Received several Central and State Government Awards for its excellent performance in exports.
5) In addition to export sales, Rajesh has also diversified its activities into domestic wholesale of gold jewellery and has received overwhelming response for its products. The company is the largest manufacturer of 22-carat gold jewellery in the world.
6) The company has, over a period of time, acquired expertise in the manufacture of gold jewellery and is currently in a position to produce the finest gold jewellery in the world at the most competitive price,
7) The company has also setup an excellent supply chain management system, both for international and domestic market which is capable of expanding many folds.
8) The most organized player in. the vast unorganized domestic market.
EXPORTS
Currently the company exports about 34% of the total Indian plain gold jewellery exports with a potential to acquire more than 50% of the Indian export market share. The company also has capacity and plans to compete with the products of other countries and corner the share of large exporting countries like Italy, Israel and Singapore.
DOMESTIC MARKET :The company's share in the domestic Indian jewellery market is miniscule and has a potential to at least acquire about 10% of the Indian jewellery market share, which would amount in value wise to about 7500 crores.
TECHNOLOGY: The company is in the process of developing several new designs, technologies, processes in jewellery manufacturing which would be unique both in the global and Indian markets. The company has a unique capability to manufacture fusion jewellery which is a combination of machine made and hand made jewellery. Very few jewellery units across the world have the capacity to manufacture fusion jewellery.
The company has a well experienced marketing teams both for global and Indian markets, The company has developed an extensive global marketing network through leading wholesalers in respective countries with which the company has exclusive marketing arrangements to ensure continuous and growing business. The company exports its jewellery to USA, UK, UAE, Kuwait, Muscat, Singapore etc, The company has maintained excellent professional and cordial relations with most of the overseas buyers since the commencement of the company's exports. The entire operation of the company is computerised and credit limits have been set for each of the parties in export and for local wholesale. There is a strong credit policy in place, reducing its business risk.
